The Factory Project

The Factory Project
Campaign Design · Publication · Social Media
Independent Art Exhibition | Sundar Industrial Estate, Lahore

Staged within a working shoe factory in Lahore’s Sundar Industrial Estate, The Factory Project brought together a diverse group of contemporary artists responding to themes of industry, repetition, and creative labor.

Our studio developed the complete visual communication system for the exhibition, including the campaign identity, publication design, and social media presence. The printed publication served as both catalogue and conceptual extension of the show, capturing the space’s raw, industrial character through material choices, layout design, and curated artist features. For the digital campaign, we crafted a cohesive visual narrative across platforms, building anticipation and extending audience reach through artist spotlights, animated assets, and behind-the-scenes content.

By working closely with curators and artists, we created a design system that was deeply rooted in context, allowing the exhibition’s narrative to unfold seamlessly across print and digital touchpoints.